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White Paper: Transforming Market Dynamics: A Comprehensive Approach to Overcoming Parallel Trade Challenges in the Global Market
18Jun
Parallel Trade Pricing

White Paper: Transforming Market Dynamics: A Comprehensive Approach to Overcoming Parallel Trade Challenges in the Global Market

Executive Summary In the increasingly complex global market, businesses are perpetually confronted with a plethora of challenges, particularly when expanding product lines and entering new markets. The situation faced by a leading FTSE 100 company epitomizes these challenges. Despite a global presence and consistent growth through acquisitions and organic expansion, the company encountered significant obstacles […]

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Accelerated Growth for a New Brand and Their Products in an Oversaturated Market
17Jun
Corporate & GTM Strategy

Accelerated Growth for a New Brand and Their Products in an Oversaturated Market

Executive Summary The GCC (Gulf Cooperation Council) region is flooded with countless suppliers and products, making it a highly competitive and oversaturated market, especially for commodity products like fruits. In this challenging environment, a new entrant with a premium-quality product struggled to gain market share and establish a foothold, despite their superior product quality and […]

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Tversky Algorithm in Complex Pricing Decision Making
16Jun
Advanced Pricing Automation

Tversky Algorithm in Complex Pricing Decision Making

Executive Summary In an increasingly competitive global market, effective pricing strategies and quick decision-making are essential for sustaining and growing market share. This white paper explores how the Tversky algorithm was leveraged to develop a sophisticated pricing tool for a multi-billion-dollar US conglomerate that recently acquired a new brand of LED products. By integrating advanced […]

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